From Beans to Brands to…Beer?

Defy limitations. Rewrite the rules. Redefine expectations. The ability to differentiate one’s self from the masses will quickly become a critical success factor in the rapidly evolving global business landscape. Each of us who passes through the hallowed halls of UNC’s Kenan-Flager’s McColl building is challenged throughout the program to be a champion of innovation. So who says accounting and marketing need to be mutually exclusive? The question shouldn’t be “How?”, but rather “Why not?”

As an addendum to my “Beans to Brands” post from May, I am ecstatic to announce my acceptance of the Controller position at Dogfish Head Craft Brewery in Milton, Delaware. Known for producing “Off-Centered Ales for Off-Centered People”, this adventurous craft brewery loves to challenge people’s perceptions of beer much like I enjoy challenging people’s perceptions of accountants. Who knew that my ability to combine right and left brains into one seamless quirky personal brand would be heralded so highly?

In this new position, my primary responsibility will be overseeing the accounting and compliance arms of the business using a creative perspective. I will also be given the opportunity to strengthen brand equity and promote sustainability by partaking in numerous events benefiting various communities. It appears my loves of accounting and marketing will finally be meshed together into one hoppy tank.

Feel free to follow my new adventures on Twitter and give me a shout on LinkedIn. As always, would love to engage in conversation!