Managing Your Brand

Actions speak louder than words

I’m in my current role because a colleague thought of me when she heard that UNC was looking for a OneMBA Program director. Over the years, we had shared information about our professional background and career goals. If we had only had social conversations, I may not have come to mind when she learned about the job opening.

Even small actions–like sharing career goals with a colleague–can generate big payoffs. Here’s a simple acronym – ACTION – to help you think about what your actions say about your personal brand.

A – Appearance
Dress for the role you want. If you’re being considered for a promotion or a new job, you want the hiring manager to feel confident when selling you to his or her manager. When your appearance says you’re ready for a bigger role, you have a big advantage over your competitors.

C – Communication
Pay attention to grammar and spelling in your emails and other communications. Ask a co-worker to proofread important documents, because even minor errors may cause people to dismiss your good ideas. Frustrated with your boss or a team member? Think twice about expressing it in an email – others may question your judgment and professionalism. If you wouldn’t post your comment on the company bulletin board, don’t write it in an email.

T – Time
Respect other people’s time by responding to requests quickly. Be known as someone who arrives on time for meetings and uses the allocated time wisely. Be generous with your time by offering to mentor co-workers and volunteering to help others with their projects.

I – Initiative
Be prepared when you arrive for meetings and conferences. And don’t forget to bring a pad and pen. Show self-reliance by using the Internet to learn about a country or company you’re visiting for the first time. You may not find everything you need to know, but when others see you’ve done your homework, they are more willing to provide you with in-depth information.

O – Organization
Well-organized people are seen as “go to” people, which can open career doors. They respond to requests faster than people who must first search through computer files or a desk piled with paper. How long do you keep your boss waiting?

N – Network
You’ve heard “it’s not what you know, but who you know” that leads to career success. I take it one step further: “It’s who knows what you know.” Are your managers and colleagues familiar with what you know and the value you offer? Share your professional interests in informal conversations. Don’t risk being passed over for a job opportunity because no one knew you were interested.

Whether you want to move up in your organization or land a new job, decision makers pay as much attention to what you do as what you know. Make sure your actions reflect your true potential.