Is an MBA really worth it?
Yes! Let me count the ways…
The pursuit of an MBA at a top-ranked b-school like UNC demands a big investment in time, effort and money. And naturally, you want to know what you’ll get in return.
If I could gaze into my crystal ball and proclaim, “within X months of graduation, you’ll break even on your investment, and it’s gravy from there,” I would.
Perhaps, like many of our students, you could devise your own ROI equation and calculate a breakeven salary and how long it will take you to reach it.
But I don’t think the answer is that simple.
Why? I believe “ROI” isn’t tied to solely to money. While many students see significant raises, even while they are still in school, some don’t–and are still delighted with their ROI.
For example, Brad Walters, Weekend Class of 2001, earned a fine living as a surgeon, but he longed for new challenges and opportunities. He earned the degree and moved to work in a venture capital firm, making less money, but with a career that reenergized his life. How do you put a dollar value on his ROI?
The real value of an executive MBA program is whether it helps you reach your career and life goals. We’ve found three types of business people benefit most: climbers, shifters and launchers.
Climbing the corporate ladder
Climbers are headed up the corporate ladder and realize that “MBA” on their resume will help them reach that top rung.
They enter an MBA program to master quantitative skills and become fluent in the many numbers-oriented languages of business. But along the way, climbers realize that it’s what some call the “soft” skills–strategy, leadership, communications, teaming–that will set them apart in the upper echelons.
UNC’s MBA for Executives Programs are known for their strategy focus. Our curriculum is built on the key management skills climbers need: analyzing environments, building strategies, and shaping leaders.
The highest and fastest climbers volunteer for new assignments at work. They look for ways to apply their knowledge back on the job, adding immediate value to their company.
Shifting careers
Career change is top-of-mind with shifters. They want to shift functions within their company – perhaps moving from engineering into management. Or they want to change industries–maybe moving from manufacturing to marketing.
For shifters, career success is based on know how, and know “who.” The professional network they build in an MBA program is invaluable. They may find a new job in their area of interest. Or they can baseline their skills against classmates in the career they desire.
Shifters thrive in a collaborative, team-based environment. We mix up the teams–bean counters and poets, engineers and philosophers–so everyone learns from everyone else. So, if you’re that engineer, you can learn about employee communications from your teammate who works in HR. And you may help the HR manager run the numbers for your team project.
Many shifters choose UNC because they can customize their MBA to fit their career goal. Weekend and Evening MBA students choose at least 10 courses from more than 40 electives, including global immersions. Few, if any, top-ranked b-schools offer more choices.
Launching a new business
Finally, the founders–those who dream of starting their own business. Of course, there are wildly successful entrepreneurs who never took a single business course.
But for many launchers, the MBA experience gives them the business skills and knowledge needed to turn their dream into reality. And the network they build during the MBA program gives them a valuable source of future investors, partners, customers and suppliers.
The real ROI
In the end, though, the real ROI for an MBA is better thinking. You’ll learn to think through complex problems in a more disciplined way. And, just as important, you’ll learn to drive results based on your thinking. These are the skills that accelerate careers.
But, don’t take my word for it. The best way to estimate the value of an MBA is to talk with others like you.
So, watch the student and alumni videos in the EMBA Preview. Come to an information session. Visit a class. Talk with our students and faculty.
These real people will help you answer, “Is it worth it?”


I have an idea for a business I’d like to start in a few years. What courses does UNC offer for entrepreneurs?
Kathy,
Many of our students are start new businesses, and we have a number of resources here at UNC Kenan-Flagler to help them. Regarding your question about courses, we offer several electives that specifically address the needs of entrepreneurs. Check out our elective course list on our Web site: http://www.kenan-flagler.unc.edu/programs/emba/mbaprograms/evening/electivecourses.cfm.
One course that comes to mind is our “New Ventures” elective, during which you will learn how to write a business plan.
Hugh O’Neill, associate dean, MBA for Executives
Hello Hugh!
Just wanted to add a big thank you for your support while I was a student (EMBA ‘04) and to add that it is because of my EMBA experience that I had the courage and resources to evaluate some difficult career options before taking my new position here at CUNA mutual. I am now the lead financial advisor at the Air Force Federal Credit Union here in San Antonio. I would not have felt comfortable taking this postion were it not for what I gained from my UNC EMBA experience. I used some of the anayltical skills I developed as a student to evaluate the opportunity and am now leaning heavily on the marketing and other tools I learned at UNC to move forward in this postion. I cannot express to you how excited I am to have the education necessary to meet the challenges I face and the tools to be successful here. Last, I enjoyed every one of your classes and hope to see more of Carolina in the press. Thanks for everything!
Gary Price
Gary,
Great to hear from you! I am thrilled to hear how well you are doing in a city of champions. All of us on the Kenan-Flagler team root for your success, and work hard to make sure we get better at what we do. We build better tomorrows one class and one student at a time.
Stay well!
Hello Dr. O’Neill,
I would be interested in finding out more about the experience of Brad Walters, as I, too, am in the surgical field and wish to make a career change. Thanks.
Drew E. Tuckman, M.D.
Drew,
Hello! I will try to connect you with Brad as soon as possible. I can also recommend Neil D’Cruz, who graduated last year and is just about to take over clinical R&D for a major bio-pharma company, but that may not be far enough away from medicine.
Hugh